Blushing is a physiological response to the sufferer’s stressing over social situations, as when they are suddenly cast into the spotlight or introduced to someone new. It happens because they feel it will, and they exaggerate the problem to such an extreme that it’s all they can think about.
Fearing other’s judgment; they totally blow the blushing episode up to be this big, scary problem that really isn’t. A little redness in the face and a few stammered words are not catastrophic, but that person thinks they are. Those same people exaggerate the way their blushing affects others.
One “treatment” available for social anxiety and blushing is cognitive therapy. This type of therapy attempts to directly address all the triggers that a blusher might have for their problem. Sufferer’s anxiety is what feeds the blushing pattern, so cognitive therapy seeks to teach different ideas and feelings about that anxiety.
Therapy will also teach special exercises that aim to help reduce blushing, and patients will want to practice these often as the new, more rational information is becoming embedded in their mind. A combination of methods lead you to change how you think, feel, and most of all, perceive, blushing. These changes will help them to control over their blushing.
This type of therapy can take a considerable amount of time and patience, not to mention quite a bit of money laid out to the therapist the patient works with. Cognitive therapy, like any other treatment, does not work for everyone, and is just one option available to those who suffer from a severe blushing problem.
There are many exercises that a blusher can work on without a therapist; Blushing Breakthrough contains many exercises to help blushers work on recognising their own personal triggers and reducing anxiety.